Our 40-year mission
Add one billion years of life.
We’re building the simplest way to make movement a lasting habit—then measuring whether those habits help people live longer, healthier lives.
See how the goal breaks down1Byears of life addedby 2066
The math
A huge goal, made concrete.
Start with a clear hypothesis: consistent exercise can add three years to a person’s life. That turns one billion into a number we can work toward every year.
1Byears of life to add
40years to do it
3years per person
8.3Mnew people moving each year
Three years is a goal, not a promise.
The plan
Move more people. Learn what lasts.
- 01
Make starting easy
Remove the planning and tracking friction that keeps people from moving.
- 02
Help habits stick
Build for consistency over intensity, one realistic workout at a time.
- 03
Measure the outcome
Follow the evidence and learn how sustained movement changes healthy lifespan.
333.3M people. Three years of life each. One billion years together.
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